CGT Marketing - Latest Comments

Re: Where The Conversations Really Take Place

CGTMarketing — Sun, 15 Jan 2012 09:04:43 -0000

Hi Karen - Great questions. Actually, we don't have the data right now that can provide answers to your questions. However, we do know that marketing, whether social or traditional, implemented with the right strategy works.

Re: Where The Conversations Really Take Place

Karen — Sat, 14 Jan 2012 22:12:08 -0000

While less than 5% act, there is value in being seen, or having messaging absorbed. What's the percentage of water cooler conversation that is about something absorbed from online exposure? Maybe about a movie clip seen online...a political blog or a tweet... or a (WOM) recommendation to a friend about a store or product seen through social media. It's like a billboard or a TV spot. We see, absorb, but can't convert to an action in real time. Advertisers might want to know there is value where immediate conversion is absent. Brand building. Eventual purchases. WOM.

Re: The Secret To Successfully Using Facebook And Twitter

CGTMarketing — Fri, 18 Nov 2011 15:09:17 -0000

Where are you located?

Re: The Secret To Successfully Using Facebook And Twitter

Singplaqy — Wed, 16 Nov 2011 12:26:49 -0000

thank you for your message, what is the best way to advertise a new piano studio?

Re: What can marketing learn from Egypt?

Women Top — Thu, 26 May 2011 05:16:36 -0000

Facebook when used properly can reap great results.

Re: The value of social media

Matt — Fri, 28 Jan 2011 10:58:35 -0000

Interesting comments. I think I need a drink!

As a consultant, I have many clients and their views are all across the board - from having no value (just a "waste of time") to "OMG - Must have it". I'm somewhere in the middle, myself.

Re: The value of social media

Corey Bearak — Fri, 28 Jan 2011 00:20:23 -0000

This is true but it remains important to monetize the use of social media -- as with any advertising media or so-called traditional free media (which is not free since it employs staff and/ or consultant time). Just as advertising may bring people in the door, social media interactions that create communities around a business can and should be quantified.

Re: The value of social media

Karen — Thu, 27 Jan 2011 19:44:39 -0000

Clever recipes are my favorites!I don't know about you, but all this talk about social media is making me thirsty!

Re: The value of social media

CGTMarketing — Thu, 27 Jan 2011 12:10:46 -0000

Hi Karen, great comment! Do you take your Social Media with a twist too? :) I think Social Media can be a beer, martini, mixed drink or straight shot. It depends on the marketplace you are trying to reach.

Re: The value of social media

Karen — Thu, 27 Jan 2011 11:59:16 -0000

Straight Up Social Media or Social Media on the rocks? Today's social strategy can be viewed as replacing the highly valued Martini Strategy of Madison Avenue's yesteryear. Contracts may not have been signed during social interactions, yet circuitous ROI justified the tab. It may be an acquired taste, but those who raise a glass well to social media may find their cup runneth over, and without the hangover!

Re: Will Facebook and Twitter go the way of Digg and Myspace?

Sherryrivera — Fri, 24 Sep 2010 09:02:58 -0000

I hope so. I prefer human interaction.

Re: Will Facebook and Twitter go the way of Digg and Myspace?

Adjustman — Thu, 23 Sep 2010 00:40:55 -0000

I think both will still be around in 5 years, but I think the new flavor will be more visual. Youtube videos are going viral for the most part, whether it be a 2 year old dancing the Samba or someone shooting a basketball through a hoop from a rooftop. Facebook has video and I think more people are going to want to not only read someone's Tweet or Facebook post, but have that feeling of going through what is being described/written about. When I am on Hurricane/Tornado claims and I post, people are curious to see the actual scene as I am walking through it.

Re: Will Facebook and Twitter go the way of Digg and Myspace?

CGTMarketing — Wed, 22 Sep 2010 10:35:20 -0000

You're not THAT old :) The value of Twitter is increasing as they have allowed promoted tweets. Only time will tell if it sticks.

You could be onto something that the internet audience will fragment like TV did...mmmm

Re: Will Facebook and Twitter go the way of Digg and Myspace?

CGTMarketing — Wed, 22 Sep 2010 10:33:45 -0000

Good point John. I think there will be a something new on the horizon to grab our attention.

Re: Will Facebook and Twitter go the way of Digg and Myspace?

John Doyle — Wed, 22 Sep 2010 10:23:24 -0000

Great topic Mitch. I actually participated in a survey of speakers for the Inbound Marketing Summit coming up in Boston. An ebook was published with the results of 19 participants and the feeling seems to be that "something else" may be the go to channel within the next three years. You can see the results as well as a recording of a webinar discussing the survey responses and previewing IMS at http://www.hubspot.com/webinar...

I happen to think that Facebook made a great move with the addition of Facebook Places as Geo Location has the potential to be huge for marketing professionals if approached properly. I agree with you that relevance with a focus on intetaction is a great approach.

Always enjoy your thoughts!

John Doyle

Re: Will Facebook and Twitter go the way of Digg and Myspace?

Paul Rack — Wed, 22 Sep 2010 09:53:40 -0000

I realize I'm an old guy but I never figured out the value of Twitter; Facebook I do check regularly. There seem to be an increasing number of focused social sites, aimed towards particular interests. Maybe when Fb and Tw get replaced, it will be not by one new thing, but thousands....